As I Am Naturally Beautiful Haircare
As I Am is a trusted brand in the world of textured and natural hair care. Formulated with high-quality ingredients and backed by science, their products support the health, strength, and style of curly, coily, and wavy hair.

About the Product
The As I Am Classic Cleansing Pudding is a unique, no-suds moisturizing cleanser designed for natural hair. It gently removes impurities without stripping natural oils, leaving hair soft, hydrated, and easy to manage. Ideal for those avoiding harsh shampoos and looking for a healthier way to cleanse textured hair.

Available in Two Sizes: 8oz & 16oz

Key Benefits

8oz Variant
Perfect for trial or travel, this compact size offers a rich and nourishing cleanse on the go.

• Gently cleanses scalp and hair without harsh sulfates

• Moisturizes while cleansing, reducing dryness

• Ideal for short-term use or as an introduction to the range

• Helps maintain curl pattern and manageability

16oz Variant
A better value for regular users, this size ensures you never run out of your favorite cleanser.

• Deep cleansing action suitable for routine washes

• Helps in detangling and softening thick, curly hair

• Promotes scalp health with natural ingredients

• Long-lasting supply, perfect for families or regular use

How to Use

1. Wet hair thoroughly.

2. Apply a generous amount of Cleansing Pudding to the scalp and hair.

3. Massage gently to loosen dirt and buildup (no lather expected).

4. Rinse well and repeat if necessary.

5. Follow up with conditioner or styling products from the As I Am line for best results.