A long-wearing, cream-to-matte color with a lightweight, no-tack texture that gives your lips full coverage.GEN NUDE was developed for all skin tones and lip tones to be a playground of nude lip shades for everyone, from the makeup novices to the artists. Whether you want a blanked-out look, a natural your-lips-but-better nude or a deeper contrast of color, you’re guaranteed to find shades for any look. Formulated with moisturizing ingredients to counteract dryness, this lip color glides on silky-smooth and has a subtle vanilla scent. It’s also infused with primer, which gives your lips a soft-focus effect and helps prevent feathering, bleeding and transferring.