About Clairol Professional
Clairol Professional has been a trusted name in salon-grade hair color and lightening for decades. Known for innovation and reliable performance, Clairol products are designed to deliver consistent results whether you’re a professional colorist or a dedicated at-home user.

About the Product
The Clairol Professional BW2+ Powder Lightener Extra Strength is a high-performance powder lightener designed to lift up to 9 levels for controlled, even, and precise lightening. This upgraded formula is dedusted, ensuring a smoother mix and cleaner application, with faster, more efficient lift and better control for highlighting, balayage, or full bleaching services.

BW2+ is available in four powder tones to help colorists customize their lightening results and four sizes to suit every type of usefrom personal to professional salon quantities.

Available Variants

Each variant differs by color tone of the powder, but the performance remains consistent. These are not bundled, and each requires its own key benefit section.

1. BW2+ Pink Powder Lightener

• Benefits:

  • Visibly pink powder for added brightness control

  • Ideal for warm-tone neutralization

  • Adds clarity while lightening

  • Suitable for use with or without foils

2. BW2+ Violet Powder Lightener

• Benefits:

  • Violet undertones help cancel yellow/brassy tones

  • Perfect for lifting darker hair while maintaining a cooler result

  • Enhances blonde outcomes in both balayage and full lift

  • Great for platinum or icy blondes

3. BW2+ Blue Powder Lightener

• Benefits:

  • Blue base fights orange/brassy undertones

  • Ideal for medium to dark brown hair lifts

  • Provides even, cool-toned lightening

  • Controlled lift with visible blue mixing indicator

4. BW2+ Clear Ice Powder Lightener

• Benefits:

  • No pigment added neutral powder

  • Ideal for colorists wanting a clean lift with no tone interference

  • Can be customized with toners post-application

  • Best for highlights or subtle lightening with clarity

Available Sizes:

Each powder tone comes in the following individual sizes (sold separately):

• 1 oz Great for single or trial applications

• 8 oz Ideal for personal use or light salon usage

• 16 oz Perfect for frequent users and medium salon needs

• 32 oz Professional size for high-volume salons or serious colorists

How to Use:

For professional use only. Always perform a strand and patch test before full application.

1. Mixing Ratio: Mix BW2+ Lightener with a developer (10, 20, 30, or 40 volume) based on desired lift level. Typical ratio: 1:2 (1 part lightener to 2 parts developer).

2. Mix until a smooth, creamy consistency is achieved.

3. Apply to dry, unwashed hair.

4. Process for up to 50 minutes. Check every 510 minutes. Do not use heat.

5. Rinse thoroughly and follow with a toner or post-lightening treatment.