You can breathe confidently with Colgate Max Fresh Toothpaste, Charcoal. Colgate Max Fresh Toothpaste, Charcoal odor neutralizing formula detoxifies breath by neutralizing molecules associated with bad breath* Our unique toothpaste formula is packed with hundreds of mini breath strips and unleashes a powerful rush of freshness for long-lasting fresh breath. Plus, it fights cavities and whitens teeth leaving you with a healthy smile. *Based on in-vitro odor reduction results and descriptive sensory panel analysis following brushing teeth and tongue