Give your family the chance to be cavity free with Colgate Maximum Cavity Protection Toothpaste. Its the first family toothpaste with distinct sugar acid neutraliser, which directly fights sugar acids in plaque – the number-one cause of cavities. Colgate Maximum Cavity Protection Toothpaste is clinically proven to fight tooth decay in two ways. First, its sugar acid neutraliser helps to deactivate sugar acids preventing harm to teeth. Second, it contains fluoride and calcium to strengthen and remineralise enamel to help prevent cavity formation.