Superior sensitivity relief (vs. Conventional sensitive toothpastes containing 5% potassium nitrate (equivalent to 2% potassium ion)) that’s instant & lasting (when used as directed).

How does Colgate* Sensitive Pro-ReliefTM/MC + Gentle Whitening work?
– Builds a reparative layer that acts like a seal, helping to repair sensitive teeth for lasting protection against sensitivity, with regular use
– Plugs the channels that lead to sensitive tooth nerves, to block the pain
– Gently and effectively removes stains, helping to restore the natural whiteness of your teeth

Open tubules are the pathway to sensitivity pain.
Blocked tubules protect against pain from sensitivity.

Instant and lasting relief when used as directed
Clinically proven
Helps to effectively remove stains to restore the natural whiteness of teeth