Color Charm Wella 5WGBe a boss in gloss. Nothing boosts confidence like finding that perfect shade and stepping out with rich, glossy hair. New Wella colorcharm Demi-Permanent Color offers shiny, healthy looking color with less damage.*Featuring Shea Butter, our formula is gentler on all hair textures* and free of animal derived ingredients, ammonia, gluten, parabens, and phthalates. Safe, quick, and easy to apply, Wella colorcharm Demi-Permanent Color is perfect for in-between salon visits. Now you can blend grays, gloss, tone, refresh, or enhance your color on your own terms. Results last up to 24 washes.**With our new color-coded packaging for at-a-glance navigation and selection, finding your ideal shade has never been easier. From vibrant, commanding reds and violets to flawlessly toned blondes and gorgeous brunettes, weve got your perfect shade. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color.We give you the color to be a boss in gloss. Create With Confidence.*vs. permanent color**depending on your hair typeWhat makes it special?Free of ammonia, gluten, parabens, phthalates and animal-derived ingredientsLasts up to 24 washes** (**depending on hair type)Gentler on all hair textures* (*vs. permanent color)Shiny, healthy-looking color with less damageGloss, tone, refresh or enhance your colorEnriched with Shea ButterBlends grays