In 1906, Frank Fleer invented the first bubble gum called Blibber-Blubber gum. However, the bubble blowing chew was never sold. In 1928, an employee of the Frank H. Fleer Company, Walter Diemer invented the successful pink colored Double Bubble, bubble gum. It was after World War II ended that Topps developed its Bazooka Bubble Gum product in Brooklyn, New York. It was named after the humorous musical instrument which entertainer Bob Burns had fashioned from two gas pipes and a funnel in the 1930s. (This contraption also gave its name to the armor-piercing weapon developed during the War.) Bazooka, with its distinctive name, taste, and red, white and blue logo and packaging, soon became a familiar part of Americana. As a matter of fact, a psychological study of tastes and smells that bring back memories found that one of the most frequently identified items was Bazooka Bubble Gum. As the relationship between scent and memory is one of the cornerstones of the Demeter Fragrance Library, a fragrance inspired by Bazooka Bubble Gum was a natural.