Intense vivid color in a lipstick with a matte finish all in one stroke. Gucci Beauty presents Rouge Lvres Mat, the new matte lipstick from Gucci Makeup, born under the creative direction of Alessandro Michele. Gucci Makeup is creating a new set of beauty ideals embracing self-expression and diversity by breaking industry traditions. A new matte lipstick formula is born from this vision, Rouge Lvres Mat. Delivering bright and rich lip colour with a soft and velvety feel, the texture of Rouge Lvres Mat has a silk-like, comfortable finish, without drying out lips or color smudging. The collections hue palette includes rich nudes, oranges and pinks, reds, purples and a shade of majestic greeninspired by the particular tone seen in the clothes Alessandro Michele sends down the runway. Rouge Lvres Mats gold metal hued tube reveals evenly spaced narrow ribbed grooves etched vertically into its length. Precise and elegant, the packaging recalls the era when lipstick tubes were an execution in art and decoration.