About the Product

What it is:An easy-to-use purple shampoo foam for brighter, longer-lasting blonde with triple-action tech that removes and neutralizes brass with no staining.

Hair Texture:Straight, Wavy, Curly, and Coily

Hair Type:Fine, Medium, and Thick

Hair Concerns:

• Brassiness
• Color Fading
• Color Safe

Key Benefits:

• Removes brass-inducing metals and minerals with ionic detox
• Neutralizes brassiness with precision violet technology that wont stain or overtone
• Defends against future brass with biopolymer to help prevent reattachment of metals and minerals during washing

Highlighted Ingredients:
– K18 Triple-Action Technology: Removes metals and minerals, neutralizes brass, and defends against future brass.

Ingredient Callouts:This product is vegan.

What Else You Need to Know:This is the first triple-action blonde protection for blonde like new, hair like new.* Its powered by K18 triple-action technology, TripleBright, which not only neutralizes existing brass but also removes up to three months of brass, causing hard water buildup in one wash* and protects against future brassiness by preventing metals and minerals from reattaching. The easy-to-apply foam neutralizes brassiness without staining or over-toning, so ideal hair tone is restored and evened* instantly and over time for all highlighted and lifted tones.

Fragrance Description:Top notes: blood orange, grapefruit, mandarin, tangerine. Middle notes: cyclamen, jasmine, wild honeysuckle. Dry-down notes: cedarwood, tonka bean, sandalwood.

How to use:

• Apply foam shampoo to wet hair, distributing evenly and lathering from roots to ends.
• Let sit for one to three minutes, then rinse.
• Use weekly.