LAMARbeauty in a name, beauty in a bottle, beauty in a scent. A name with French origins Lumire, meaning light, LAMAR is also known to be liquid gold: mesmerizing, fascinating and enticing. A scent created to resemble the beauty of a golden sun setting in the horizon. Distant clouds reflect rich rays of color hues of red, streaks of yellow and shimmers of gold. The scent of LAMAR evokes fragrant notes of rose and jasmine that float on a Mediterranean breeze. A magnificent scent.