What it is: A mild shampoo that gently cleanses hair.Who it’s for: All hair types.What it does: Infused with pure coconut oil, this shampoo creates a delightful, creamy lather to gently yet thoroughly cleanse hair. With wheat proteins and amino acids, this shampoo also helps to add body and a healthy shine.How to use: Wet your hair, then gently massage a small amount through the scalp area. Rinse with warm water. Repeat if desired and follow with conditioner.Paraben-free; sulfate-free; phthalate-freeMade in the USA