About the Product

A gentle purple shampoo with amino acids and magnesium to neutralize yellow tones in virgin and color-treated white, grey, or blonde hair with added nourishment.

Key Benefits:
Neutralizes unwanted yellow tones in color-treated and virgin hair.
Gently cleanses with added nourishment.
Softens hair with enhanced shine.

How to use:

Distribute evenly through wet hair. Massage until a lather forms.
Leave shampoo in for five minutes.
Rinse thoroughly.
Use one to two times per week depending on desired levels of neutralization.
Follow with L’OralProfessionnels Silver Anti-Brass Purple Conditioner for maximum results (sold separately).