A highly pigmented liquid lipstick that gives full coverage and comfortable, long-lasting matte color. Potency and precisionthe new power couple. An innovative concentrate of our most powerful matte yet. Fluid Pigment Complex, liquefied pigment with a zero-gravity feel, introduces infinite matte color saturation with ultra-flexible long-lasting wear. A custom doe-foot applicator provides precise and smooth application. Sensorial, lightweight texture that applies like an ink on lips. Dries down to lock in formula for a smudge-resistant, carefree wear. Matte. Empowered.