What Else You Need to Know: Just 1-2 coats of this cruelty-free mascara mimics the look of a lash lift and ties any no-makeup makeup look together. Its 93% natural formula is made with lash-caring ingredients to leave lashes soft and feathery. The curved brush enhances curl for all lash types and delivers clump-free results.

Clinical Results: In a consumer-perception study of 29 people:

– 100% saw immediate volume, length, lift, and curl

– 96% said formula did not weigh lashes down after 12 hours

– 93% said lashes are clump-free after 12 hours